What is XR?

XR(full name Extended Reality) technology is a technology that integrates and interacts with real people & props and virtual scenes through camera tracking and real-time image rendering technologies, so that the display medium (LED screen) and virtual scenes outside the display medium can be integrated in real time, thus creating a sense of infinite space.

Widely used in: advertising production, TV/movie shooting, e-sport games, variety shows, conferences, party shows, model shooting, digital virtual exhibition hall and other application scenarios.

How does XR work in production?

In XR production, a high-quality LED screen (usually rendered as a 3-sided or curved screen) simultaneously displays a 3D virtual environment pre-loaded by a render Engine (often using Unreal Engine or Notch), and these LED screens form the background for a film shoot or live event. When a precise camera tracking system was added, the camera began to move around the real and virtual elements seamlessly combined within the LED environment, giving the viewer the illusion of integration and immersion through the camera's perspective.

Advantage-1

The production cost is greatly reduced

Actors, hosts or producers can see the virtual environment on the spot, so that they can adjust and guide the performance or shooting on the spot, reducing the time and budget spent in post-production.  In addition, virtual production solves the crew transportation costs and environmental waiting costs of location shooting, in short, you can reproduce and modify the required environment at any time without having to wait for rain or sunset.

Advantage-2

Close to the real world light reflection

Lighting is provided by the LED display in the XR field, which facilitates the seamless integration of real people into the virtual environment and reduces the time for further lighting adjustments.  This is especially suitable for shooting real objects with high reflection, which can provide real environmental reflection information and illumination without post-synthesis.

Advantage-3

Infinite expansion of space and immersive production

Through the virtual engine or rendering server, make a infinite space that is not limited to the LED display, and make different scenes, and realize the rapid switch of scenes to meet different virtual production requirements.  Actors or hosts interact with the environment in an immersive space and produce real movies and shows through a converged server.

Advantage-4  Fast lens correction

With traditional green screen shooting, the correction time of the virtual camera often takes several hours, while the correction time of the virtual camera tracking system on the XR camera takes only a few minutes, which greatly reduces the interruption and preparation time for screen shooting, and making it possible to shoot multiple scenes and dialogues in a short time.

Main Devices and Functions

LED screen

● Background screen display.

● Display synchronization between screen groups.

● Receive the broadcast control screen of the server.

● Select appropriate point spacing parameters.

Camera

● Supports real-time streaming of images to the server acquisition card.

● Supports zoom and focal length capture.

● Support frame synchronization locking.

● (zoom and focus aregenerally captured by the encoder equipped with the tracking system)

XR mainstream equipment and software

Virtual engine / Render Server: Unreal Engine, Notch

Converged server: Disguise

Camera Tracking System: Mo-sys, Stype, BlackTrax, Optitrack, Vicon

Virtual studio operating platform: Disguise, Pixotope, Zero Density, Brain Storm

LEDFUL provides detailed consulting services.

Born for XR Solution

-- LEDFUL XR Series

● Support HDR

● Super High Refresh Rate -- 7680Hz

● Super High Grey Scale -- 22bits

● Super High Frame Rate -- 144Hz

● Super High Contrast Ratio -- 10000:1

● Indoor High Brightness -- 1500nits

● Color gamut range DCI-P3 percentage -- 90%

Easy Installation

● Cable Free

● One-second Exchangeable Control Box

● Quick Lock, Top Handle, Module Handles for Easy Installation. 

Curved Design

High Precision Curving Makes Perfect Immersive XR Effect.

Project-1 Music MV

3-Sided giant LED room display makes totally virtual space, makes music videos more creative and attractive.

Project-2 Film Production

Film production is more and more inclined to XR production, rather than the traditional green screen, LED display can design different scenes and virtual space, with the performance of the characters, a high-end special effects movie can be made more easily.

Project-3 TV Interview

LED display and virtual space as the background, reduce the time and expense of prop preparation, and quickly switch backgrounds.

Project-4 Auto Show

The stage, lighting and LED screen background make the auto show more atmospheric and technological.

Project-5 Advertising Production

Film production is more and more inclined to XR production, rather than the traditional green screen, LED display can design different scenes and virtual space, with the performance of the characters, a high-end special effects movie can be made more easily.

Project-6 Special Effect

Through XR technology, you can make different special effects, actions, etc., and these special effects have a more prominent performance in different environments.